Michael Angelo's is a family-run company taking on the giants of the frozen food aisle. 

They use only natural ingredients, many of which are imported from Italy, and cook in small batches that go straight to the grocery store, never a warehouse.

They're a different kind of frozen food company. We created the Naturally Italian campaign to show what those differences are.

When the post-fossil fuel world arrives, BMW will be ready. Their hydrogen-powered 7 Series sedan drives with all the precision, power and maneuverability you'd expect from any BMW. The only difference is, the only thing coming out of the tailpipe is water vapor.

Jason's Deli is a great example of using insights to get a company credit for what they're already doing. 

When we got to know Jason's Deli better, we were amazed at all the stuff happening in the kitchen that consumers didn't see. Avocados were being smashed into fresh guacamole, potatoes were being baked, not microwaved, and meat was sliced fresh on a real deli slicer. All while keeping the food as clean as possible - organic with no additives, preservatives, or high-fructose corn syrup.

So this campaign got Jason's the credit they deserved for the lengths they were already going to in order to keep things Simply Good.